Social network and project management Essay Example | Topics and Well Written Essays - 250 words

Social network and project management - Essay Example Working on team projects of this type is a new experience for most of the students and the maturity of their thinking skills has advanced in important ways. Social Networking Systems (SNS), such as Facebook, are wildly popular in today’s world. This popularity and the availability of many interaction features in SNS suggest that they could offer new and powerful possibilities for technology-enhanced education. The study done specifically examined the potential for a social media platform called Ning, in providing helpful mechanisms for student teams to employ for communicating, collaborating and cooperating while undergoing major itinerary project and it all came out positive and so beneficial. The members involved in this kind of project teams can vary widely in terms of dimensions such as age, gender and cultural background even though highly diverse teams face special problems such as leadership structure, mutual respect, motivation and open discussion in conducting their project management activities. Social media brings knowledge democratization, and falling application costs bring a proliferation of application and content. This results in fragmentation that drives corporations and not-for profits seek out leadership to make use of their intangible assets and reuse their knowledge and expertise to evolve and remain competitive. The following are some of the discovered roles knowledge professionals are most likely to play in this rapidly evolving environment: Managing initiatives focusing on content and collaboration, supporting innovation and change, Identifying new methods to streamline processes and procedures throughout the organization. New academic programmers incorporating social media while focusing on project management and leadership, specifically as they relate to enterprise-wide information and knowledge, are

Causes of the boom years in the 1920s Essay Example for Free

Causes of the boom years in the 1920s Essay Causes of the boom years Employers were working fewer hours however were being paid more. This therefore meant industrial goods produced were also increasing. American’s had more time for leisure and more money so electrical labour-saving devices were being introduced becoming affordable by many people. Motor cars eased travel to and from work as well as for leisure pursuits. It was the golden age for cinema and sport attracted vast crowds. Reasons for prosperity: government policies Calvin Coolidge stated ‘the chief business of the American people is business. ’ This was his government policy to let business operate as far as possible, free of regulation. Andrew Mellon and him believed wealth filtered down naturally to all classes and to ensure increased living standards for all was to allow the rich to continue make money to invest in industrial development which therefore meant more job opportunities, more wage earners, more consumption etc. this policy was laissez-faire but the government intervened to support business in 4 ways: High tariffs: Fordney-McCumber Act 1922 à ¯ raised tariffs to cover difference between domestic and foreign production costs Cheaper to buy goods from USA than abroad Tariff level à ¯ foreign goods more expensive than USA even though produced cheaper in USA Foreign trade reduced = domestic demand for goods high Tax reductions: Government reduced federal taxes – 1924, 1926 and 1928 (benefited wealthy) Mellon à ¯ handed out tax reductions Coolidge à ¯ operated on surplus Aim à ¯ reduced national debt, federal tax cuts = meant little to poor as not able to pay taxes Fewer regulations: Federal Trade Commission à ¯ unable and unwilling to operate effectively causing businesses unhindered Foreign policies: Coolidge à ¯ avoided involvement in foreign affairs due to budget cutting an recognition that Americans didn’t want to see troops getting caught up in foreign disputes. This meant that investors would favour profit ever over ethical concerns Technical advances: Technical advances in industrial production made increases in quantity and variety of products Motor vehicle industry: This industry grew dramatically in the 1920s. It was the largest for commodities. Previously cars had only been for the wealthy but Ford wanted the ordinary to be able to afford one Effects of growth in car ownership: Ford thought this would strengthen traditional American values but it led to: Road deaths à ¯ 20,000 per year By 1929, motor industry employed 7% of all workers and paid them 9% of all wages Closure of Ford à ¯ factor to recession of 1927 Loss of business by companies providing components to Ford real problems in economy Road building: Breaking of laissez-faire à ¯ federal government expend on road building in 1920s Federal Highway Act 1921 à ¯ responsibility for road building to central government and highways. Construction = 10,000 miles per year by 1929 Chief Designer in Bureau of Public Roads 1936 à ¯ roads built unfit for use because of amount of traffic Motor vehicles à ¯ new service industries e.g. garages, petrol stations etc. Improved transportation = new opportunities for industry Electrical consumer goods: New technology = large scale development of labour saving devices as cheaper to produce Serious over production = problems in economy New business methods: Growth of huge corporations Large corporations manufacturing business = could invest in and exploit raw materials of USA on vast scale Large corporations could dominate industry by: Operating cartel (group of companies agreeing to fix output and prices to reduce competition and maximise profits). Although illegal, government accepted which involved exploitation of raw materials, retail outlets etc. Some organisations were able to adapt to holding companies which resulted in firms competing against each other Management science: Increased size of businesses à ¯ complex to manage = different management roles by different people in administration Growth of business schools Management science, occupation for upper class = indication harder to start own company Increased production Advertising and salesmanship: Cinema Millions of cinema-goers to copy lifestyle of stars meant potential for advertising was enormous Radio: Began with KDKA station which announced results in 1920 elections Radio’s controlled by 2 companies with a vast audience Constant need to create demand: Growth in industrial production needed a continuous market in order to fuel the boom as people needed to be convinced to buy things frequently. An aspect of a campaign needed to be bought in which would differentiate between one’s product and that of the competitors to promote unique selling point. Advertising techniques worked for many consumers. Easy credit: Massive consumer boom was financed largely by easy credit facilities 1929 à ¯ $7 billion goods were sold on credit – 75% of cars and half of major household appliances Availability of credit meant borrowers took on debts which they could not repay Influence in foreign countries: High tariffs were used to protect US markets however the government also encouraged businessmen to develop extensive interests abroad in terms of raw materials that fuelled technological developments. US exported vast amounts of manufactured products. In the 1920s with almost full employment, low inflation, high tariffs keeping foreign goods out of USA, benevolent government policies and a consumer boom the prosperity would go on forever.

Multidisciplinary Nature Of OB Commerce Essay

Multidisciplinary Nature Of OB Commerce Essay Organizational behavior is the study of the behavior of the people in an organization. It is the study of the interaction between the people at workplace and also the organization itself. Organizational behavior could be described as the study of how individuals and organizations act and how do these organizations and individuals apply knowledge. Further explaining organization behavior uses system approach and studies these characteristics by assuming the person/organization as the whole person or whole organization. The core of organization behavior is to build better relationships by achieving organization objectives, individual objectives and social objectives (Hiriyappa, 2009). Multidisciplinary Nature of OB: Organizational behavior is consisting of multidisciplinary nature which is (Robbins, 2010): Psychology: the study of the individuals working in the organization under the stated rules and regulation of the organization. It also help to study the individuals learning, personality, emotions, perception, leadership effectiveness, decision making power, job satisfaction, attitude measurements and job stress. Sociology: the study of small groups behaviors in the organization. Like the people who are working together on a project so that the group behavior can be analyzed. It also helps to study the behavioral changes, attitude changes, and ways of communication, group processes and group decision making powers of the individuals in a group. Anthropology: at the organizational level, it is the study of the cooperate culture of the organization. It also helps to find out the comparative values, comparative attitudes, cross- culture analysis and organizational environmental power. Economics: this study depends upon the rational decision making of the organization. Political science: it depends upon the study of coalitions and alliances, power and conflict of an organization in the surrounded environment. Organizational Behavior: Major Goals By going through all these steps an organization achieves the major goals like: It helps to understand and control the behavior of the workers in an organization. It helps to study the behavior in the workplace, interaction between the people and the organization, and the organization itself. It helps to study the habits of the workers against their given tasks, explains how the workers do the tasks and how can managers overview their performances. It determines the ethics of an organization to accomplish the desired the goals of an organization. It helps to study the cooperate culture of the organization. It basically focuses on the study of beliefs and customs of an organization. Opportunities of OB: Because of understanding OB it has become the most important component of the organizations. Such as (Robbins, 2010): A large group of people of different races, cultures and ethnic groups work together. At workplace more women are seen. The typical type of employee is old fashion now. Workers who are flexible and capable of work against the global competition are now seen in an organization. Globalization and OB As the world has become the global village so the job of the managers is getting changed. An outstanding research among the entire scientist taken by Tomlinson 1999, who examined globalization affects on culture and how culture affects on globalization. According to him, culture is the way we interpret our experience and guide our actions, while globalization is a major driving force in modern conditions, which enforces the change, by   (MarkoviĆ¡, 2012). Responding to Globalization: Organizational Behavior (OB) is responding to the globalization very rapidly because its the need of the hour to along the changes in the environment. Because of globalization the duties of the managers are getting changed so that they can compete in the market and provide the goods and services on time and according to the desires of the customers. OB is responding to the globalization in following ways (Robbins, 2010): Increase in International assignments Working with people from different cultures Overlooking outsourcing labor to countries with cheap labor Management of a diverse workforce Changing demographics Improving the quality and productivity Improving customers services Helping the employees to balance the work- life conflicts Improving ethical Behavior of workers Improving people skill Stimulating innovation and change Globalization and Individual Performance As learned from the case study, in the new era of globalization, individual performance is the key issue whose primary objective is to present a strategic framework for human resource management as a response to the growing interaction of individual performance and globalization in business. It is that if the human resource managers want to manage the workers for competitive edge in this era of globalization than they have to introduce and implement such strategic HRM policies and practices. To asses an individuals performance in an organization performance appraisal is the tool used by the managers. Performance appraisal plays a very important role in continuous development of an organization. In todays competitive environment benchmarking and developing continuously to face the fierce competition organizations must indulge in performance monitoring. To monitor the performance of employees of an organization the organization must conduct performance appraisals on continuous basis. The process of performance appraisal could be understood with the help of following figure-1. In simple words Performance Appraisal is the process that involves following: (1) Creating SOPs standards of operation (2) Analyzing and assessing the employees performance based on those SOPs (3) Sharing feedback of the performance analysis with respective employees to remove problems and enabling the employee for continuous development (Gary Dessler, 2011). PERFORMANCE APPRAISAL Figure Performance Appraisal Importance of Performance Appraisal: There are a few reasons that define the importance of performance appraisal and why it is necessary. Those are: Mostly in the organization base pay and promotional decisions are made on the bases of the performance of the employees which is assessed by performance appraisal. It helps to covert the employers strategic goals into employees specific goals It helps the employers to develop the plan, eliminate the deficiencies at employees level and reinforce the employees to do the right things. It also helps the employees to find their strengths and weakness and serve as a useful career planning process. Methods of Performance Appraisal: There are few methods which are used in the organizations to appraise the employees. According to (Misra, 2009) the Evaluation Techniques are as follows: Ranking Method: in this one person is ranked against the given task in a group. Paired Comparison Method: in this method each person is compared with all other employees. Forced Distribution Method: in this method the rater appraise each person according to the predefined distribution scale. Group appraisal: in this method a group of appraises evaluate the performance of the employees. Management by Objective (MBO): In this method, appraise set the specific measurable goals with each employees and then periodically examine the progress of employees against the set objectives. Behaviorally Anchored Rating Scale: is a tool which could be specially used to determine a numerical rating scale which could explain good or bad behavior. Performance Problem: A performance problem can be defined as the gap between the achieved goals and the desired goals of an employee. In other words it occurs when the employee is failing to achieve the desired goals of the job. Challenges of Performance Management: In the present day, where globalization has its major effects on the organizations, performance management system is facing real challenges. Such as: Lack of cultural excellence that motivates the employees Less motivation may cause the effect on the overall achievement of the desired goals of the organization. Latest technology and training of latest techniques should be given to the employees at all levels. Clear career path for talented employees should be given. The talented workers should be given with the opportunities of doing new challenges The managers should empower the subordinates so that flow of information and power of making decision at any level should be promoted. Performance Management System in Smaller Organizations: As learned from the case study, it is assessed that the performance appraisal system is helpful in smaller organizations because it is easy for the managers to follow the appraisal system as they know each employee personally. But it is important for the manager to not to adopt a lengthy procedure to do it. It is important that the manager should be well trained and does all the steps according to the defined rules and regulations. On the contrary the manager, who is not trained and less motivated towards doing appraisal, will destroy the whole process and the benefits of this procedure. Performance Appraisal: Problem and Solution Performance appraisal should be done in the objective manner, without any pressure and without any error. According to (Gary Dessler, 2011) there are certain problems which affect the appraisal method and there solutions. Such as: Unclear objective standards: To improve the reliability and validity of the appraisal system it is important the objectives of the required goals should be clear to the employees so that the required result could be achieved. As the recent changes in the appraisal system involve more parties like subordinates, peers and customers feedback so the system should be accurate and the objectives should be clear to the employees. The only solution to this problem is that, objectives to both the appraiser and the employee should be clear. Halo Effects: Performance appraisal has a shortfall which must be brought into notice while rating subordinates supervisors may tend to bias their decisions based on the rating of one trait to the other, (Gary Dessler, 2011). In other words the employer, on the bases of favoritism, may rate employee higher scores. As learned from the case study that the appraiser, if thinks that the employee is good in one important aspect, will give him or her higher marks in every field ignoring the bad aspects of him or her. Horns Effect: On the contrary, horns effect is when the appraiser rates the employee bad scores on the basis of one serious fault of him or her, ignoring the good aspects of the employee. This may cause to select the bad employee over the good ones. The solution to both Horns and halo effect is this, that the appraiser should be told to rate the employee on a single trait before going on to the next step. Leniency: This problem occur when the supervisor consistently rate an employee high or low scores. This leniency should be avoided so that the consistent high or low scores would not destroy the overall reputation of the employee. The solution for this is that the supervisors should tell the appraisers that the consistent rating is banned or allowed up to a certain level. Biasness: It happens when the appraiser biases while doing the ratings this could be on the basis of age, race and sex, which cause affect on the ratings of the employee. This should be avoided because this will also cause the selection of the bad employees over the good ones. Recommendations: As this is the globalization era, the appraisal process should be used as a scientific method approach. It is observed that the managers in todays world view performance evaluation as a minor portion in their performance management program. Such negligence will force the organization to lose competitive edge consequently stopping continuous development of the firms employees. Therefore the report shows the importance of performance appraisal in the success of an organization and achieving specialty of labor. The following steps should be followed in this regard: Organizational alignment: this is necessary to ensure that the workforce is completely aligned with the strategic goals of the organization. Organization alignment is what keeps the organization on track to achieving its goals, therefore requires a careful and regular analysis and feedback to make the required changes. Communication expectations: the communication between the employer and employees should be very clear and concise so that the flow of information among them is without any hurdle. Communication plays a vital role in multinational and national organizations, removing cross cultural or cross border communication glitches is very vital. Employee input: employee input is very necessary in the appraisal process. Employee should give the total input so that the desired objectives can be achieved. Employee input helps in resolving issues hence motivating employees to work and become specialized in their fields consequently helping the organization to achieve economies of scale. Set SMART goals: the goals should be Specific, Measureable, Attainable, Relevant and Time bound (SMART). This is the key of getting the desired objectives. Unrealistic goals is been a problem of most of the failures in the industry, setting targets for employees which are unrealistic and hard or may be impossible to achieve will also de-motivate the workforce.

IVF - In Vitro Fertilization :: essays research papers

10, 000 Australian couples are treated with IVF each year. The expensive and rather risky program (costing around $4000 excluding overheads) allows infertile couples to achieve pregnancy when conventional therapy has failed or is unacceptable. The procedure involves placing eggs that have been fertilised in a cultured dish directly into the uterus. A successful procedure will go as follows: - Couples are counselled about their situation and informed on the procedure, their obligations and rights. - Medical history, physical examination and other related tests are taken to determine candidacy. - The woman receives hormone injections (Human Menopausal Gonadotropin and recombinant Follicle-Stimulating Hormone) to stimulate development of the ovarian follicles which contain eggs. Frequent blood tests are taken to monitor hormone secretion from the ovary and pituitary gland. - When eggs are ripe, they are retrieved by transvaginal needle aspiration, guided by ultrasound. At the same time, semen samples from the husband (or donor) are obtained. The most active and healthy sperm are selected by forcing them to swim through a culture medium. - The egg and sperm are placed together in a suitable medium for fertilisation to occur in a culture dish. If fertilisation does not occur after 72 hours, the oocytes (incompletely developed eggs) and sperm are disposed of. The resulting embryos are observed for the next few days. - A small plastic tube is inserted through cervix to place embryos into the uterus. The patient is able to go home a few hours later with minimal discomfort. During the first two weeks after embryonic transfer, hormones (such as Progesterone or HCG) may be administered. The procedure above can bring either joy or disappointment. A successful patient from the Atlanta Reproductive Healthcare Center states: “For all of us, hearing that we are pregnant will be the most wonderful news. But remember, as easily as they told you that you are pregnant, it can be just as easy for them to tell you that you have lost your child.'; Of the 10,000 people treated each year in Australia, there is a 92% failure rate. More often than not, something goes wrong and couples are left with a hefty medical bill, no pregnancy and compounded emotional stress. Every stage of IVF contains and element of risk, from the administration of drugs to the actual birth of the child. Woman who undergo IVF are at risk of experiencing serious side effects. Many of these are caused by the

The Breakfast Club

The Breakfast Club This paper is an analysis of five dissimilar teenagers representing a cross-section of middle class high school students in the suburbs. The students meet each other for the first time during a Saturday morning detention session. Each student arrived to the school by different means, which is a precursor to determining the type of individual each one is. The group is comprised of a â€Å"princess†, an â€Å"athlete†, a â€Å"brain†, a â€Å"criminal†, and a â€Å"basket case†. These are the roles the students play during the week. Because of typical stereotypes and status levels, at the onset, the students don’t want anything to do each other at the beginning of the detention session. However, once confronted by the controlling principal and realizing they have a whole day to spend together, the students begin to interact. Once the students start communicating with each other, they realize that they are more alike than unlike. Each one of them has their own issues they are dealing with, they each long for self-acceptance; they all fight against peer pressure; they all desire parental approval. Eventually through the course of the day, they break through the barriers and begin to understand each other and accept each other as well as themselves. The students eventually develop a group identity and call themselves, â€Å"The Breakfast Club. † Claire is the â€Å"princess†; an upper-class, popular prom queen who was punished with detention after she ditched classes to go shopping. She enjoys her wealth, but this causes others to envy her. She is a bit shy and doesn’t easily reveal information about herself. She is very insecure with herself because she is not very smart and isn’t athletically inclined which is why she wants to be a part of the â€Å"in† crowd at school. She feels neglected by her parents and is yearning for attention from them. She was driven to school for the detention session in a BMW by her father. As he dropped her off he explained to her that this is a strict punishment and perhaps she shouldn’t skip school to go shopping. Bender the â€Å"bad boy† on the other hand, is a lower-class young man who is perceived to be a ociopathic criminal; he is desperate for attention at school. This may be due to a lack of attention at home or perhaps abuse. Because of his rebellious nature, Bender finds himself in detention more often than not. Bender wanders up to the school by his own free will. His parents are not shown at all during the film. Andrew the â€Å"jock† is a regimented and determined wrestler who wants break free from the athlete role in order to think for himself. His father demands that he succeeds athletically as he doesn’t tolerate losing, he requires Andrew to be No. in his athletic endeavors. His father doesn’t care what Andrew wants in life, he just wants him to win all of his wrestling matches. Andrew was dropped off to the school by his father who was chastising him before dropping him off and explaining that he could potentially lose his athletic scholarship due to his behavior. Brian the â€Å"nerd† is a straight – A student who struggles with expectations of high grades. His parents seem to push him to do very well in school. However, he doesn’t have any confidence in himself and relies upon his success in school to motivate him. His self confidence was crushed when he received a failing grade in shop class. He was sent to detention because a teacher found a gun in his locker which he was going to use to kill himself; however, it wouldn’t have worked because it was a flare gun. Brian was dropped off to the school by one of his parents and his younger sister. He was told to get his homework done while in detention. Lastly, Allison the â€Å"kook† is an introvert who is ignored by her peers. She is a very quiet girl hardly ever speaking, which makes it difficult for people to understand her. When she does speak, she usually does so in self defense. She longs for attention, in order to receive it; she acts like a mentally unstable individual. She suffers from boredom and is very reserved. She shocked the group when she emptied her purse which held nothing but useless items in an attempt to gain attention from the others at the beginning of the detention session. Allison was dropped off to the school, but you can’t tell by who as the person drives off before any words are exchanged. She states that she did nothing wrong to get sent to detention. She displays very peculiar behavior during the detention session. At the onset of the detention session, each student’s status is conveyed by their existing peer social status in school. They form bonds, with whom they feel most comfortable with, for example, Claire and Andrew immediately sit down next to each other and begin exchanging conversation about the friends they have in common within the â€Å"popular† crowd that they are a part of. Brian is next in line in the school social status scene because of his intelligence but he is still considered to be a geek by his peers. In contrast, Allison and Bender are at the bottom of the school social scene. As the morning detention session progresses, each member of the group surrenders their previous roles as they assume new positions within the group. Bender, who usually has a low-status position, assumes a leadership role because of his expertise with detention. He is on a first name basis with the janitor and Mr. Vernon, the principal. Mr. Vernon displays a tough outer shell but seems to fear Bender. Bender is clearly the dominating force in the group. His rebellious personality is displayed when he breaks the established rules and moves from his seat after being told not to. He also tore up a library book and removed a screw from one of the library doors so it couldn’t stay open in order for Mr. Vernon to keep an eye on them. When Mr. Vernon questioned the group as to why the door is closed and wouldn’t stay open the group covered up for him. This behavior clearly displays Bender’s disregard for authority. Instead of being condemned by his peers, Bender’s questions and actions are valued within the group. He leaves the session with a new found respect for his new friends as well as an attraction to Claire whom he had constantly made fun of for being a snob throughout the detention session. He also dropped the tough guy persona and accepted himself as someone who was good in his own way. Claire and Andrew also go against their normal high school behaviors during the session. Andrew no longer appears to play the macho athlete role and actually cries in front of the others as he describes how his father has pressured him to be someone he doesn’t want to be. He expressed how at times he wished for his knee to give out so he wouldn’t be able to wrestle anymore. He finally comes to realize that he doesn’t need to be the man his father expects him to be and that his life is his own to determine and not what his father desires. It is clear that he that he has broken from the grips of his father when he leaves the detention session partnered with Allison. Allison seems to be the epitome of defiance towards his father's law to stay on course and choosing his own path from now on. Claire appears to be very conceited and often asks the group â€Å"Do you know how popular I am? Everyone at this school loves me. † Looking at her from the others perspective, she appears to be very self-centered and more important than the others. Although Claire leads the group to believe she had been sexually active due to peer pressure, she ultimately admitted to the group that she is still a virgin. Allison actually tricked her by lying and being deviant, having Claire to admit she was a virgin. Allison then expressed to the group that being sexually active is actually a double edged sword in their social setting because if a girl admits to being sexually active, she is considered to be a slut while if she denies being sexually active she is considered a prude. Her observation demonstrates she isn’t exactly who the group perceives her to be. Eventually the group allows Claire to see that there is much more to life than being popular in school. On the surface, Brian appears to be submissive; however, the traditional geek ends up asking bold questions and seems to become more secure than his new-found friends. Throughout the session, Brian seems to follow along with whatever his peers are doing while at the same time reminding them that there isn’t supposed to be any â€Å"monkey business. † He actually goes against his normal behavior and along with Andrew and Claire partakes in smoking marijuana with Bender. The group views Brian as their most intelligent member and therefore, they encourage him to write their required 1000 word detention essays. This opportunity allows him to have a bit of power within the group. Through the peer discussions, it becomes apparent that Brian and his parents have required him take on more than he can handle which drove him to his breaking point. Through the relationship with his newfound friends, Brian is able to release the load and the perception of himself being an academic over achiever. He leaves much more confident than when he came and is determined to let go of his past failure. Allison is very quiet during the detention session; her mode of communication was squealing for the first half of the session. The others see her as an outcast and her strange behavior while at detention confirms their perception. During lunch, she takes a sandwich out of her bag, removes the meat, and puts cereal and sugar in its place. She appears to be satisfied with the lunch that the others find disturbing. Until this point, the other students had barely noticed her presence in the room. She continues performing random acts throughout the movie. It is clear that she craves attention both positive and negative and this is her way of obtaining it. While speaking to Andrew, she confides that the attention that she receives at school is much more than she will ever receive at home. She finds her life at home unsatisfying and expresses that her parents don’t give her any attention. Allison’s parents consider her an outcast. She leaves the school well respected by Andrew who seems to have developed a liking to her. She realizes that she should be respected by all as long as she acts as though she wanted the respect she deserved. The janitor â€Å"Carl† is the eyes and ears of the school. He seems to know the students at the school very well and tells Mr. Vernon â€Å"Someday, these kids are gonna take care of me,† Mr. Vernon told him â€Å"don’t count on it. It appears as though Carl previously attended the school. He shows much respect to the students and seems to be able to relate to them and their issues. Mr. Vernon is the school principal who dislikes Bender because he doesn’t have any respect for authority. He is very uptight and tries to get the students in trouble. It appears from his behavior that he thrives in h is position of power; one may safely assume that when he was the age of the students, he probably wasn’t popular or well liked by his peers. Carl caught Vernon reading the private school files; he then blackmails him to keep quiet. He eventually bonded with Carl and declares that he has various fears about the current generation. The group went through the predictable developmental stages including forming, storming, norming and performing phases. The group was formed because each of the students broke a school rule. While in this stage, the students are becoming oriented with each other and learning more about the group. The rules and procedures are being established. During the storming stage, conflicts begin to arise and social tension is apparent. For example, Claire expressed that she doesn’t â€Å"belong here. Bender continuously antagonizes Claire. Bender and Andrew have shouting matches almost bringing them to blows. Also, Allison had a strange outburst during Claire’s disclosure about her parents. The principle tries to set clear expectations and norms by telling the students that there is to be no moving, no talking, and no monkey business while in detention. However, in his attempt to establish the norms; the results prove to be unsuccessful because the group does not agree to Mr. Vernon’s rules. Instead, the students become quite rebellious and show disrespect for authority. Most of this behavior is exhibited by Bender who uses his status, power, and leadership within the group. In regards to performing, the group eventually accomplishes its task which was to write the 1000 word essay with Brian as the leader of this undertaking. The group also achieves other goals such as killing eight hours of detention while remaining free of boredom. They learned about each other and experienced and new found respect for through self-disclosures. They also rebelled against the established norms with each other. By the end of the day, they had established their own cohesive group and learned to look past their stereotypes of each other. However, they question whether or not they will remain as friends come Monday morning. I believe that this movie is a true depiction of high school life in the suburbs, as each group of students has stereotypes about the other groups amongst their peers. It is up to us the individuals to break down the barriers that prevent us from appreciating each others qualities and learn not to criticize and/or condemn our peers.

Unrequited Love

Unrequited love is a love that is not openly reciprocated. The one who is adored may or may not be aware of his/her admirer’s romantic affections. They also may ignore their admirer out of lack of interest or the presence of another lover. â€Å"Let no one who loves be called altogether unhappy. Even love unreturned has its rainbow† (J. M. Barrine, The Little Minister). This certain type of love has been depicted as an unselfish and uncomplaining willingness to accept suffering and humility.Psychiatrist, Eric Berne, considered that ‘†the man who is loved by a woman is lucky indeed, but the one to be envied is he who loves, however little he gets in return†. Some may see this as a negative, and while it does have negative effects, it also shows such selflessness. A quality many people in our society now lack is compassion, love, and understanding. It is truly a quality that is envied by others. Some may think, â€Å"How is it possible to love someone w ho does not even know you exist? , well that just goes to show how much they invest in caring for other people no matter what benefits they will receive. However, there are also negative effects of an unrequited love. Research suggests that some negative emotions the rejector feel are emotions such as: anxiety, frustration, and guilt. Founding father of psychoanalysis, Freud, pointed out that â€Å"when a woman sues for love, to reject and refuse is a distressing part for a man to play†. He is basically stating that it causes the suitor, male or female, pain and agony to reject their admirer.Now in most cases the unrequited lover usually always retain some hope that he/she will change their mind one day, however, the rejector's outcomes or effects are predominantly all harmful to their well-being. While the beloved suffer from negative effects, so do the admirer’s, and they are much more harmful. If the unrequited lover has trouble expressing their emotional needs it m ay lead to feelings such as depression, low self-esteem, envy or jealousy towards the beloved, anxiety and rapid mood swings between depression and extreme happiness.We constantly see examples of unrequited love today in movies, books and songs. They all often portray the positive effects once the rejector comes to his or her senses and decides to be with the admirer. However, this is not always the case; In fact, most of the time the admirer never gets the satisfaction of having a relationship with their love. Although, with positive examples like this it makes it easy to understand why the admirer persists after facing rejection.It is all because of the hope they continue to have. In terms of the feelings of the hopeful one, they feel about the same amount of pain as does someone who is going through the breakup of a romantic relationship without ever having had the benefit of being in that relationship. While some may say the negative effects of an unrequited love outweigh the po sitive effects, the unrequited lover posses one of the most important characteristics, which is selflessness.

Timeline of Charlemagnes Life and Reign

Timeline of Charlemagne's Life and Reign For a quick overview of the progress of Charlemagnes life, consult the chronological listing of significant events below. Timeline 742: Charles the Great is born on April 2, traditionally in this year, but possibly as late as 747751: Charlemagnes father Pippin is declared king, beginning what would later be called the Carolingian dynasty768: Upon the death of Pippin, the kingdom of Francia is divided between Charles and his brother Carloman771: Carloman dies; Charles becomes sole ruler772: Charlemagne makes his first raid on the Saxons, which is a success; but this was just the beginning of an extended struggle against the decentralized pagan tribes774: Charlemagne conquers Lombardy and becomes King of the Lombards777: Construction of a palace in Aachen begins778: An unsuccessful siege of Saragossa, Spain, is followed by an ambush of Charlemagnes retreating army by the Basques at Roncesvalles 781: Charles makes a pilgrimage to Rome and has his son Pippin proclaimed King of Italy; here he meets Alcuin, who agrees to come to Charlemagnes court782: In response to recent attacks by Saxon leader Widukind, Charlemagne reportedly has 4,500 Saxon prisoners executed en masse 787: Charles launches his educational plan by ordering bishops and abbots to open schools near their churches and monasteries788: Charlemagne takes control of Bavaria, bringing all the territory of the Germanic tribes into one political unit791-796: Charles conducts a series of campaigns against the Avars in present-day Austria and Hungary. The Avars are eventually destroyed as a cultural entity796: Construction on the cathedral in Aachen begins799: Pope Leo III is attacked in the streets of Rome and flees to Charlemagne for protection. The king has him conducted safely back to Rome800: Charlemagne comes to Rome to oversee a synod where Leo clears himself of the charges laid on him by his enemies. At Christmas mass, Leo crowns Charlemagne Emperor804: The Saxon wars finally come to an end812: Byzantine emperor Michael I acknowledges Charlemagne as emperor, though not as Roman emperor, providing official power to the power Charles already wielded in fact813: Charles delegates imperial power to Louis, his last surviving legitimate son 814: Charlemagne dies in Aachen

Writing Ideas for Persepolis Essay Example

Writing Ideas for Persepolis Essay Example Writing Ideas for Persepolis Essay Writing Ideas for Persepolis Essay Form Purpose Audience Language How to use the text Reflective expository essay To explore the ideas of the prompt and consider different ways of looking at conflict. General adult audience, teacher, peers Sophisticated, formal with some personal reflection, switching between 1st and 3rd person. Descriptive anecdotes. Experiences of particular characters or events can be contrasted with other real life events or personal experiences. Feature Article on the effect of war on women for a weekend section of The age (or International Womens Day edition) To explore how women experience war, focusing on the Ideas of the romp Readers of the publication who are Interested In womens Issues and war. Sophisticated and interesting vocabulary, descriptive anecdotes. Shorter paragraphs, varied sentences. Mostly third person, but some 1st. Emotive language and imagery. Refer to Manners experience in Iran, Discuss Islamic revolution in Iran, interview Marine: compare to other situations where women have been oppressed; Mammal: Compare to personal freedoms of Australian women. Feature Article about the role of protest in conflicts. To consider how and why conflict is changed by protest and resistance, as the romp guides Readers of the publication who are interested in protest As above Discuss different types of protest and resistance seen throughout the film. Compare to other historical and current examples of resistance and protest: Russians anti-gay laws, civil rights; Treatment of Asylum Seekers etc. Interview with the film maker, Marine Sarasota, to be published in Life and Style Saturday Age. To understand why she made the film and what she wanted to say about the conflict she experienced Readers of the publication, viewers of the film. Transcript or descriptive interview. Questions, Interjections by interviewer, ascriptions of the experience, direct quotations. Explicitly discuss particular parts of the film; consider explanations that are not In the film. Transcript of a TV Interview of three different people who have experienced war Persuasive Speech for International Womens Day Breakfast Or Opinion Piece along similar lines To persuade students and parents that we have a duty to help oppressed women who cannot speak for themselves Austria To explore the motivations and reasons, as relevant to the prompt. A final letter before she dies from Manners Grandmother to Marine expressing her win experiences of conflict and how she views Marine Dialogue of a conversation between Marine and God as an adult Speech from Uncle Anxious about why he resisted the Shah Internal Monologue of Manners father, Ebb Sarasota, as he watches his daughter leave for the first time. Letter, Journal entry, internal monologue from Uncle Anxious explaining what he has learnt from his experience before he is executed Revolutionary speech from another student in response to Manners speech about double standards at University Marine speaking to her own grandchild about what she learnt about herself through her teenage conflict.

Week8G Essay Example | Topics and Well Written Essays - 1000 words

Week8G - Essay Example Our mission is to provide easy access to cheap (used) books for students all over the world, with regards to the steadily increasing prices on the textbook market (YPB.com, 2012). There should be a vision statement that is the basis of the creation of the given mission statement. There is so much need for clarity on the main purpose of the project. Is it focused at selling the books to its target audience or to offer students a forum for discussion on textbooks and course content, share experience and network all over the continent? Change of a project should also not be initiated because it does not bring forth so much revenue. On the contrary, there should be a development strategy for better marketing and related issues to increase the market scope. It’s not practical to have such a large scope of market for a developing investment. The mission and vision should be smart, where the mission is specific, measurable, and also time bound. Stating that the service will aim to deliver anywhere in the world means there so mush need for an understanding of different course requirements from potentially thousands of academic institutions. This may take a million ears to achieve. The site needs to sell itself in terms of look and feel, so that it is easy to use and keeps interest from site visitors. By using existing customer purchase and search data, the site can offer a more personalised service and allow for people to find additional books which complement current ones. It can also tap into other social networks to help draw in more customers and promote itself at University fresher fairs with a fun image which will help people to remember them when later looking for their course books. Finally, although allowing for some fun and humour, the site needs to be seen as a place which can provide a good quality service and experience whilst maintaining an eye on keen pricing and offers to demonstrate affordability. Such a requirement barely gives

What do you understand by the network society How has the network Essay

What do you understand by the network society How has the network society changed the ways in which we work and interact - Essay Example In essence globalization emerged with national boundaries becoming porous. Gradually, people began to view themselves as a ‘global village’ national and geographic boundaries began to disappear, and work began to have no distinction of time, space or organizational hierarchy in the information society (Malamud 1997). Through network society, Information, Communication Technology (ICTS) have come up with numerous social, political and economic phenomena, a term that emerged from various theorists to explain a society that is connected by mass and telecommunication networks. Additionally, the ICTs demonstrate a society as a transformation era from an industrial age to an information age, which is central to the working of the economy. This enables annihilation of space and facilitates globalization. Of importance to note is that, network society is a global network that has led to decentralization of organization from vertical hierarchies to horizontal corporations. Large corporations decentralize themselves as networks of semi-autonomous units (Barney 2004) In a network society there exist a network economy, which acts as a new, efficient form of organization of production, distribution and management that facilitates substantial increase in productivity growth rate especially in the United States and related countries that have adopted these new forms of economic organization. In fact, many businesses have increasingly adopted a virtual approach to work space. This situation has led to evolution of business into a large organization a network that contains workforce that is distributed over diverse locations and time zones. These working forms have continually created new cultures and forms of belonging, over and above, gaining identity (Nikravesh 2004). Social Networking In light of the network society, social network has enormously contributed to a global village as would be expected. Essentially, social networking incorporates informal, transien t forms of association such as gossip flow, mobilization of social movements and political movements with the inclusion of maintenance of patron -client relations, known or unknown to each other. Besides, social networking incorporates individuals or groups who are liked by a common bond, shared social status, similar or shared functions, as well as, geographic and cultural connection. Needless to mention, social networking as web based services that give individuals to generate a public or semi public profile that is within a bounded system. It further articulates a list of users with whom they share a connection over and above being able to see what has been generated by other users in the system (Dijk 2012). As part of the information age, social networking lays its focus building online communities of people who have share interests, or are interested in searching the interest of others. Such sites include facebook, my space, twitter among others. Communication in social net wor king includes instant messaging, email, blogging and many more. This makes it easier to maintain ties simultaneously with several people, a situation that would not be possible without the presence of ICTs. In workplaces, social networking has been rated as one among the technologies that have significantly led to business development in the twenty-first century. As a result of this, maintaining professional networking has become crucial to businesses in relation to project and teamwork. For instance, those organisations that have invested in social networking

Hellenistic Art Personal Statement Example | Topics and Well Written Essays - 500 words

Hellenistic Art - Personal Statement Example Each of these generals co-opted the art of the time to display the unique influences that their particular kingdoms engendered. However, the unifying mark that united these differing pieces is the gigantism and baroque nature that the art oftentimes entails. However, this was taken to such an unbelievable extreme that the art lost a great deal of its appeal and became overtly tacky. As a result, gone was the era of the muted and reserved art forms of the classical era. As previously stated, the art form of the Hellenistic period was anything but restrained. Rather than showing the ideals of human and godly actions/virtues, Hellenistic art focused on the very extreme. As such the art oftentimes showed individuals in the throes of mortal combat, characters prostrating themselves in various poses, defeated warriors downing poison, men overcome by fear, the loss of honor in death, and many other such expressive/explosive emotions. In this way details such as the forcefulness of the action or circumstances and the violence of the movements associated with these are amplified. Interestingly, although the same can be said for the mosaics other art forms, the pottery and other earthen rare remained largely unchanged and muted. One could reasonably expect that this was the result of the fact that the artists were attempting to extol the highest degrees of grandeur in the public displays of Hellenistic art; whereas the more muted domestic settings required art forms that did not necessarily need to be so bold and overbearing.

The films Rush Hour and Rush Hour 2 Essay Example | Topics and Well Written Essays - 2500 words

The films Rush Hour and Rush Hour 2 - Essay Example Rush Hour – The Scene When Carter and Lee Meet for the First Time The first scene that will be examined will be the scene in Rush Hour, where Jackie Chan’s character, Chief Inspector Lee, is getting off the plane to meet Carter, played by Chris Tucker, for the very first time. The scene opens with an overhead shot of Carter sitting on the roof of a black car, with the words â€Å"Snake Boss 24† overlaid on the scene in large red letters. The scene then cuts to a medium shot of a plane that is coming in on the runway. Then, a medium shot of Carter, in a full length body shot, as he checks his watch. After this shot is a long shot of the same plane that was shown in the very first shot, but, this time, the plane is shot through a window pane, and the plane is seen down below. The words â€Å"is back with† is overlaid on the window pane, in red, in the same writing as â€Å"Snake Boss 24† as the plane coming in on a long shot on the other side of the window pane. These three shots are edited and cut so that they are very c lose together – the original shot of the plane, which was the medium shot, was about seven seconds long, the shot of Carter checking his watch was about three seconds long, and the long shot of the plane was also about seven seconds long. ... The next shot is a close up of Inspector Lee, as he looks around, with the words â€Å"Rush Hour† overlaid on that shot, then a medium shot of Lee as he descends the stairs. When he gets to the bottom of the stairs, the camera cuts immediately to Carter, in a medium shot, as he is walking towards Lee. The shot of Carter walking towards Lee is about three seconds long. The shot after the shot of Carter walking towards Lee, is another medium shot of Lee, who is looking towards Carter, then turns to a woman next to him and speaks Chinese. During this entire sequence, there is no speaking, until Lee greets the Chinese woman next to him – rather, there is music that sounds Chinese. The pacing of this sequence is extremely rapid, as there is cutting away to show different parts of the shot – the plane, Carter, the plane, Carter, and the plane. After Carter reaches Lee, the first dialogue is spoken in the scene, while a bass guitar plays in the background. When Carter f irst reaches Lee, he is shot from the back, then the camera immediately cuts to a close up of Carter’s face, and now Lee is being shot from the back. This shot alternates between a close up of Carter, as he is talking to Lee, thinking that Lee doesn’t speak English, and a close up of Lee’s face, which first looks perplexed, then he is smiling, then back to Carter close up, then back to Lee closeup, then a medium shot of both of them as Carter is turning towards the camera. The camera is of the two men in a medium shot, from the waist up, as Carter talks about how he can’t believe that he got stuck with this assignment. This shot, where Carter is facing the camera and talking to himself is the slowest shot of the sequence, as this shot is around 12 seconds long.

Continuum of Legal Formality Research Paper Example | Topics and Well Written Essays - 750 words

Continuum of Legal Formality - Research Paper Example The administrative law is aimed at capturing thefts within the community. On a global scale, administrative law is a very low positioned legal system. This system is responsible for the correction of people and upholding of social norms. The administrative law governance, however, keeps changing depending on the type of case. In many occasions, administrative law uses informal ways to settle disputes or any other r case based on its importance. However, as much there are informal ways of dealing with cases of administrative law, the formal procedures need to follow. There must be protocol. It will also look at the merits and demerits of using both the formal and informal approach. Over the years the debate over informality or formality in the legal system has dominated many forums. Some administrators feel that the law shield their operating power and hence advocate for more informal procedures to be embraced. Contrary to this, some feel without the participation of the law, administ rators may use this avenue to fulfill their personal interest. In an argument by Harrington & Carter (2009) informal procedures can be used by selfish individuals to hurt other people without any concrete reasons. With increasing trends in society, the already outlined laws may fail to access some parts of the community. In regards to these developments, an informal administrative law may be used to solve the issue. With the already outlined formal lawmaking, sometimes it becomes difficult to solve upcoming issues using the formal way (Harrington & Carter, 2009). On this perspective, the informal law application should be advocated for. While dealing with formality the case advancement is usually dictated by the existing law. This hinders the administrators to utilize all options. For example, some issues may not need prosecution to any parties involved. According to formal procedure, any wrong done is punishable law. However, some administrators feel obligated to use informal metho ds of keeping the case out of the formal procedures. In some instances, they choose dialogue where both parties can settle issues outside the corridors of justice. In this way, the legal system is shielded from petty cases while the feeling of mutual respect is instilled in the parties (Harrington & Carter, 2009). Apart from ease, informal procedures doe does not escalate the conflict between two warring parties. It gives both parties chance to save their image and any form of relationship. In using the formal procedures, it is difficult for parties to get both justice and positive attitude towards one another. As much as formal legal procedures are not advocated by a majority of people, they remain the most efficient legal procedures. From the operating stage to the implementing stage, formal procedures have the well-defined code of operation. With this structure, many people still advocate for it since there is the assurance of transparency. With transparency, all individuals feel justice has been done regardless of the outcome. In words by Harrington & Carter (2009), formal procedures usually leave a mark of justice to all parties involved in a legal battle.

OPERATIONS MANAGEMENT ASSIGNMENT Essay Example | Topics and Well Written Essays - 3500 words - 1

OPERATIONS MANAGEMENT ASSIGNMENT - Essay Example Radio Frequency Identification (RFID), Data Interchange (EDI), Electronic Data Interchange (EDI), Point of Sales (POS), mCRM – (mobile CRM), Inter Organizational Information Systems (IOIS), and various other Data Mining (DM) technologies are used across various departments in the retail industry. The use of the above mentioned technologies in various stages of the supply chain in a retail industry is shown in Figure 2. â€Å"RFID is a term that describes any system of identification wherein an electronic device that uses radio frequency or magnetic field variations to communicate is attached to an item" (Glover, Bhatt, 2006). It comprises of two key components namely – a tag and a reader. The tag functions as an identification device and is attached to an item while the reader is a device which is used to identify / detect the RFID tags attached to various items (see Figure 3). The software used is known as an RFID middleware. Recently huge retail giants such as IKEA and Wal-Mart are known to depend on the RFID technology for enhancing their supply chain management process. RFID helps in better management of the retail supply chain through eliminating wastage, reducing labour cost and improving customer service (Jones et al., 2005). Electronic Data Interchange refers to a standardized process where data / business transactions take place in a computer-to-computer system (Walton, Marucheck, 1997). Within the retail industry, a significant portion of business documents including purchase orders, delivery schedules and notes, invoices, payment transfers etc are created and maintained in an electronic format. The EDI system helps in transmitting this paperless data in a hassle free manner and with minimum human intervention, thus eliminating the chances of human errors (Becker et al., 2001). Point of sale refers to a system which facilitates the sale of the product / service to the customer by accessing a product in store, and dynamically updating the inventory

The films Rush Hour and Rush Hour 2 Essay Example | Topics and Well Written Essays - 2500 words

The films Rush Hour and Rush Hour 2 - Essay Example Rush Hour – The Scene When Carter and Lee Meet for the First Time The first scene that will be examined will be the scene in Rush Hour, where Jackie Chan’s character, Chief Inspector Lee, is getting off the plane to meet Carter, played by Chris Tucker, for the very first time. The scene opens with an overhead shot of Carter sitting on the roof of a black car, with the words â€Å"Snake Boss 24† overlaid on the scene in large red letters. The scene then cuts to a medium shot of a plane that is coming in on the runway. Then, a medium shot of Carter, in a full length body shot, as he checks his watch. After this shot is a long shot of the same plane that was shown in the very first shot, but, this time, the plane is shot through a window pane, and the plane is seen down below. The words â€Å"is back with† is overlaid on the window pane, in red, in the same writing as â€Å"Snake Boss 24† as the plane coming in on a long shot on the other side of the window pane. These three shots are edited and cut so that they are very c lose together – the original shot of the plane, which was the medium shot, was about seven seconds long, the shot of Carter checking his watch was about three seconds long, and the long shot of the plane was also about seven seconds long. ... The next shot is a close up of Inspector Lee, as he looks around, with the words â€Å"Rush Hour† overlaid on that shot, then a medium shot of Lee as he descends the stairs. When he gets to the bottom of the stairs, the camera cuts immediately to Carter, in a medium shot, as he is walking towards Lee. The shot of Carter walking towards Lee is about three seconds long. The shot after the shot of Carter walking towards Lee, is another medium shot of Lee, who is looking towards Carter, then turns to a woman next to him and speaks Chinese. During this entire sequence, there is no speaking, until Lee greets the Chinese woman next to him – rather, there is music that sounds Chinese. The pacing of this sequence is extremely rapid, as there is cutting away to show different parts of the shot – the plane, Carter, the plane, Carter, and the plane. After Carter reaches Lee, the first dialogue is spoken in the scene, while a bass guitar plays in the background. When Carter f irst reaches Lee, he is shot from the back, then the camera immediately cuts to a close up of Carter’s face, and now Lee is being shot from the back. This shot alternates between a close up of Carter, as he is talking to Lee, thinking that Lee doesn’t speak English, and a close up of Lee’s face, which first looks perplexed, then he is smiling, then back to Carter close up, then back to Lee closeup, then a medium shot of both of them as Carter is turning towards the camera. The camera is of the two men in a medium shot, from the waist up, as Carter talks about how he can’t believe that he got stuck with this assignment. This shot, where Carter is facing the camera and talking to himself is the slowest shot of the sequence, as this shot is around 12 seconds long.

OPERATIONS MANAGEMENT ASSIGNMENT Essay Example | Topics and Well Written Essays - 3500 words - 1

OPERATIONS MANAGEMENT ASSIGNMENT - Essay Example Radio Frequency Identification (RFID), Data Interchange (EDI), Electronic Data Interchange (EDI), Point of Sales (POS), mCRM – (mobile CRM), Inter Organizational Information Systems (IOIS), and various other Data Mining (DM) technologies are used across various departments in the retail industry. The use of the above mentioned technologies in various stages of the supply chain in a retail industry is shown in Figure 2. â€Å"RFID is a term that describes any system of identification wherein an electronic device that uses radio frequency or magnetic field variations to communicate is attached to an item" (Glover, Bhatt, 2006). It comprises of two key components namely – a tag and a reader. The tag functions as an identification device and is attached to an item while the reader is a device which is used to identify / detect the RFID tags attached to various items (see Figure 3). The software used is known as an RFID middleware. Recently huge retail giants such as IKEA and Wal-Mart are known to depend on the RFID technology for enhancing their supply chain management process. RFID helps in better management of the retail supply chain through eliminating wastage, reducing labour cost and improving customer service (Jones et al., 2005). Electronic Data Interchange refers to a standardized process where data / business transactions take place in a computer-to-computer system (Walton, Marucheck, 1997). Within the retail industry, a significant portion of business documents including purchase orders, delivery schedules and notes, invoices, payment transfers etc are created and maintained in an electronic format. The EDI system helps in transmitting this paperless data in a hassle free manner and with minimum human intervention, thus eliminating the chances of human errors (Becker et al., 2001). Point of sale refers to a system which facilitates the sale of the product / service to the customer by accessing a product in store, and dynamically updating the inventory

Affirmative Action PRO vs. CON Essay Example for Free

Affirmative Action PRO vs. CON Essay The 108th Congress of the United States brought up the debate of whether to allow public institutions to adopt the Affirmative Action, allowing minorities to have higher opportunities than the majority. Although no specific stand was approached, it clearly shows the growing interest of people on the act of Affirmative Action. I am pro Affirmative Action when dealing with public institutions. However, I believe a private institution should practice equality. Affirmative Action compensates for the past faults and biased treatments toward minorities, provides ample opportunities to unprivileged people who currently cant be accepted to institutions, and could rid of the biased view many people still have on minorities. Looking back on American history, we can clearly see many prejudiced acts and viewpoints towards the minorities. The most obvious example is with African Americans. Now at present times, Affirmative Action can and will compensate to a degree the hurts and pains minorities suffered. Although people call America the land of opportunity, many people, consisting largely of minorities, never get a chance to succeed. Many colleges screen applicants with a biased standard, calling it tradition. Companies and institutions prevent employees from receiving full privileges, shouting company regulations. Affirmative Action can tear down those obstacles and false standards giving those underprivileged new opportunities. When Asians fluctuated to the United States during the gold rush, many locals responded violently thinking they will take all the jobs there were. Even today, a number of people still hold biased views toward the minorities. It is evident on the existing practices of the Ku Klux Klan. Affirmative Action can change much of those biased views and allow the minorities to be accepted in the eyes of others. Although Affirmative Action should apply to public institutions, equality should be practiced in private institutions. Equal treatments should allow others to participate on making a non-discriminatory system. Equality, not favoritism, should be standards on private institutions. However, on the overall view, I stand pro on Affirmative Action.

Multiple Sclerosis (MS): Causes, Symptoms and Treatments

Multiple Sclerosis (MS): Causes, Symptoms and Treatments Multiple sclerosis 1. Introduction: Neurology deals with complex and rare disorders. One of the most common neurodegenerative disorders is multiple sclerosis.[1] Multiple sclerosis is a disorder of central nervous system. It is characterized by demyelination, mononuclear cell inflammation and axonal injury. Axonal injury is rarely observed.[2] MS sclerosis is generally categorized under autoimmune disorders. Its causes are unknown.[3] Genetic as well as environmental factors play an important role in development of MS.[1] Elvin Cabalt was the first person to recognize the immune mediated infflamatory response in central nervous system of MS patients. He also found that oligoclonal immunoglobulins are present in cerebrospinal fluid of MS patients.[3]MS affects young adults more than any other age group.[4] It affects females more than males. 2.5 million individuals are affected with MS amongst which 70% are females.MS affects. The incidence of occurrence of MS in individuals varies amongst different regions. It affects northern European population more than the Asian and African population.[5] There is no much sensitive and specific diagnostic test or method for diagnosis of multiple sclerosis.[6] 2. pathological process in MS: Inflammation gliosis Oligodendrocyte axonal toxicity axonal and neuronal Toxicity and axonal loss loss Remyelination Central adaptation and plasticity Ref 1. 3. Classification Multiple sclerosis: Multiple sclerosis can be classified as symptomic multiple sclerosis and asymptomic multiple sclerosis. Symptoms are not seen in case of asymptomic MS whereas symptoms are seen in case of symptomic Sclerosis.[2] symptomic multiple sclerosis can be further classified as 1. Relapsing MS: Relapses are the most important features for diagnosis of multiple sclerosis. Relapses may produce complete i.e permanent or temporary loss of function.[8] 2. Primary progressive MS : Primary progressive multiple sclerosis occurs most probably after the age of35. It involves spinal cord atrophy and difficulty in walking. MRI of brain shows less damage as compared to secondary progressive MS.[9] Primary progressive MS can be differentiated from relapsing-remitting MS by Magnetic resonance spectroscopic imaging(MRSI)[10] 3. Secondary progressive MS : secondary progressive MS is more severe than primary progressive MS. Cerebrospinal fluid of patients with secondary progressive multiple sclerosis shows increased level oligoclonal immunoglobulins(most probably IgG)[9].Patients with secondary progressive MS also have increased level of uric acid in their body.[11] 4. progressive relapsing MS: 5. Transitional MS.[7] The relative proportion of all the types of MS was studied in American population. The observations are as follows: Type % individuals suffering RRMS 55% SSMS 31% PPMS 9% PRMS 5% 4. Causes of multiple sclerosis: The exact cause of the disease i.e multiple sclerosis is still unknown.[3] It is generally thought that multiple sclerosis is initiated by an autoimmune response against myelin sheath and mononuclear cells of nervous system.[2]Both genetic as well as environmental factors are involved in the development of multiple sclerosis.[1] Genetic factors: The involvement of genetic factors in development of MS is confirmed by the fact that 10-12% of the people suffering from MS also have their family members suffering from this disorder. The incidence of occurrence of MS in case of monozygotic twins(28%) also confirms the involvement of genetic factors in development of MS.[7] However there are many cases where only one of the monozygotic twins is suffering from MS, this supports the involvement of environmental factors in development of MS.[2]multiple sclerosis do not show Mendelian pattern of inheritance. This is may be because number of genes involved in the development of MS are more than multiple.[12] The important genetic susceptibility locus involved in development of MS resides in the HLA-DRB gene. Presence of this haplotype increases the risk of development of MS 2-4 times more than the normal individuals[2]. Environmental factors: There are many environmental factors involved in the development of MS. Deficiency of vitamin D: Low levels of vitamin D are thought to be involved in the development of MS.[13]the amount of vitamin D present in individuals system will depend on the amount of sunlight reaching that area. So we can say that latitude also plays an important role in development of MS.[12] Smoking: Cigarette smoking increases the risk of development of MS[2]. It has proven by the survey in Northern America that more than 50% of patients suffering from MS are smokers.[12] Surgery: It has been observed that, individuals history of surgery may increase the risk of development of MS as compared to other individuals.[14]There is significant association between tonsillectomy , appendectomy and development of MS[1,14] Obesity: obesity during during young adulthood may be associated in the development of MS[2] Infection with certain viruses and bacteria : infection with certain viruses have been proven to increase the risk of development of MS{1,4,15]These viruses include Epstein Barr Virus,Herpes,Hepititis B virus and Chlamydia pneumonia[2,14] Latitude effect: It has been observed that as we go away from the latitude the percentage of individuals suffering through MS increases.[5] 5. Symptoms of multiple sclerosis: Early symptoms: Blurred vision Weakness in the arm or leg Tinging Loss of balance Thinking problems[1,4,16] Common symptoms: Tremor and ataxia: This has been observed in 75% of the patients suffering from MS. It is caused due to the degeneration of myelin sheath.[17] Bladder problems: people suffering through multiple sclerosis many times face bladder problems such as frequent urination, involuntary sphincter muscles.[16] Dizziness[1,3] Sexual trouble: Patients may have difficulty in having sexual intercourse.[1] Fatigue[1,3,4,16] Unusual sensation: patients may feel unusual sensations like itching, tearing , burning etc[16] Speech problems: people suffering through MS may sometimes develop speech problems. Swallowing problems: People with advanced stage of MS develop swallowing problems. It is important to know that the clinical symptoms of two different individuals suffering through MS differ from each other. 6. Diagnosis of Multiple sclerosis: The clinical symptoms of MS match with other common neurological disorders therefore it is difficult to diagnose MS at its early stage.[3]migraine may sometimes coexist with MS in case of females[6]therefore sensitive techniques are required for incorrect diagnosis MS .[6] some of the diagnosis methods are as fpllows: Magnetic Resonance Imaging: This is the most commonly used method for diagnosis of MS[3].MRI can detect presence of characteristic lesions of MS present in periventricular,infratentorial and juxtracortical region of the brain.[17]one of the limitations of MRI is that it cannot diagnose MS lesions in the early stage.[1] If a period of 3 months has elapse between the first MRI scan and the second MRI scan then the presence of progressive lesions is sufficient to dignose MS.[3] IT should be noted by all the physicians and radiologist that the diagnostic imaging crieteria is most effective when combined with standardise MRI protocols published by International Consortium of Multiple Sclerosis centres .[17] Presence of oligoclonal immunoglobulins: presence of oligoclonal IgG in the cerebrospinal fluid indicates the presence of MS lesions.[4] The presence of oligoclonal immunoglobulins is detected by electrophoresis. the bands obtained after electrophoresis can be isolated for further analysis.[1] Alkaline phosphatase method and peroxidase method for detecting presence of oligoclinal antibodies: It has been found that the alkaline phosphatase method is more sensitive than the peroxidase method for detecting the presence of oligoclonal bands.[18] Fluorescence Activated Cell Sorting: the is the advanced method of diagnosis of MS. The cerebrospinal fluid of suspected individuals is checked by FACS. These samples are checked for the presence of cell surface markers such as CD4, CD25, CD20, CD40, CD25,CCR6 and CD45. It has been observed that B-cells/monocytes (CD20/CD14) ratio differs between MS patients and patients suffering through common inflammatory disease. Biomarkers used for diagnosis: Differential microRNA expression: microRNA’s are differentially expressed in MS patients. microRNA145 is the potential diagnostic biomarker. [18] Myelin Binding Protein (MBP): MBP is basically found in myelin sheath of a neuron. Presence of MBP in the surrounding cerebrospinal fluid indicates the presence of neurodegenerative disorder such as MS[2] Neurospecific enolase: increased level of this enzyme in cerebrospinal fluid may indicate presence of MS. This enzyme is found in the cytosol of the neurons.[1] Inflammatory markers: Glial Fibrillary acidic Protein: This protein is the major component of intermediate filaments of glial cells.[19] It increases when glial cells are associated with astrocytes. This can be used as potential biomarker for diagnosis of MS[9] Biomarkers for remyelination and repair: These biomarkers are not been systematically evaluated. Potential candidates for this type of biomarkers include Neuronal cell adhesion factors(NCAF)[20] Marker for astrocyte activation and gliosis: S-100 is a calcium binding protein found in astrocytes and Schwann cells. Its presence in CSF indicates the presence of neurodegenerative disorder.[19] 7. Treatment of MS: 1. Use of anti-CD20 antibodies: Rituximab is used to treat mostly the patients suffering from primary and relapsing remmiting MS.[20]

Hedda Gabler :: essays research papers fc

Hedda Gabler's personality type is of a different character than Nora Helmer's. She expresses herself wickedly, for her own enjoyment; not caring of other peoples feelings. Hedda has feelings of confinement and frustration, with her life, and directs her bottled up energy at people with an ill temperament. "Life becomes for Hedda a ridiculous affair that isn't worth seeing to the end. Life isn't tragic†¦life is ridiculous†¦and that's what I can't bear" (Henrik Ibsen's Notes). Hedda doesn't want to know and face the reality that she's pregnant. For her, this would mean she is permanently trapped in her life, with no chance of escaping. Hedda ended up married to her husband George Tesman, because of a lie that she told to him about liking a house that he was writing about, to make him feel better. From there she was trapped, because he was the only man to ask for her hand, and was stuck in a loveless relationship. Whereas Nora married Torvald, because she fell in lo ve with him when they were younger. Hedda is living in an apollonian society, but has a great dionysian side to her personality. She wants Eilert Loveborg to come back with vine leaves in his hair, and fantasizes of romantic deaths. HEDDA. What do you intend to do? LOVEBORG. Nothing! Just put an end to it all. The sooner the better. HEDDA (coming a step closer). Eilet Loveborg - listen to me. Couldn't you arrange that - that it's done beautifully? LOVEBORG. Beautifully? (Smiles.) With vine leaves in my hair, as you used to dream in the old days- (Hedda 287) Hedda supplies Eilert with the pistol to kill himself with, so he would make her fantasy of a romantic tragedy come true. When it doesn't, and turns into a mess where she will be the one blamed, Hedda is pushed over the edge, and losses complete control. She can no longer handle her confined, impulsive feelings, and makes her death become the reality she craves. TESMAN (shrieking to Brack). Shot herself! Shot herself in the temple! Can you imagine! BRACK (in the armchair, prostrated). But, good God! People don't do such things! Henrik Ibsen created these two characters as an expression of life. Nora acted like a wife was expected to, making a happy home that was dependent on the head male. When she left her husband and family, it was something that was appalling and that women just didn't do. Hedda Gabler :: essays research papers fc Hedda Gabler's personality type is of a different character than Nora Helmer's. She expresses herself wickedly, for her own enjoyment; not caring of other peoples feelings. Hedda has feelings of confinement and frustration, with her life, and directs her bottled up energy at people with an ill temperament. "Life becomes for Hedda a ridiculous affair that isn't worth seeing to the end. Life isn't tragic†¦life is ridiculous†¦and that's what I can't bear" (Henrik Ibsen's Notes). Hedda doesn't want to know and face the reality that she's pregnant. For her, this would mean she is permanently trapped in her life, with no chance of escaping. Hedda ended up married to her husband George Tesman, because of a lie that she told to him about liking a house that he was writing about, to make him feel better. From there she was trapped, because he was the only man to ask for her hand, and was stuck in a loveless relationship. Whereas Nora married Torvald, because she fell in lo ve with him when they were younger. Hedda is living in an apollonian society, but has a great dionysian side to her personality. She wants Eilert Loveborg to come back with vine leaves in his hair, and fantasizes of romantic deaths. HEDDA. What do you intend to do? LOVEBORG. Nothing! Just put an end to it all. The sooner the better. HEDDA (coming a step closer). Eilet Loveborg - listen to me. Couldn't you arrange that - that it's done beautifully? LOVEBORG. Beautifully? (Smiles.) With vine leaves in my hair, as you used to dream in the old days- (Hedda 287) Hedda supplies Eilert with the pistol to kill himself with, so he would make her fantasy of a romantic tragedy come true. When it doesn't, and turns into a mess where she will be the one blamed, Hedda is pushed over the edge, and losses complete control. She can no longer handle her confined, impulsive feelings, and makes her death become the reality she craves. TESMAN (shrieking to Brack). Shot herself! Shot herself in the temple! Can you imagine! BRACK (in the armchair, prostrated). But, good God! People don't do such things! Henrik Ibsen created these two characters as an expression of life. Nora acted like a wife was expected to, making a happy home that was dependent on the head male. When she left her husband and family, it was something that was appalling and that women just didn't do.

Writing a Police Report Narrative :: Writing Police Reports

Report writing is a form of writing that gives it reader information a type of writing that explain what is taking place or what has taking it a recounting of events . Most newspapers use this type of descriptive recreation of events within their report writing they explain the circumstances of case, court proceeding, type of crime that occurred, etc. (Police reports and there purpose (n.d). Newspaper writer try to explain to the readers what took place and why it is or should be topics of concern police report writing follow the same guidelines. Having the ability to write reports is of extreme importance in police and correctional work daily. Report writing is one of the primary forms of communication within the field of law enforcement agency. Police reports are read by supervisors, police chiefs, fellow officers as well as other criminal justice professionals. Furthermore these documents are written to display the result of an investigation, crimes scene, incidents, and more so it is imperative that there is no grammar errors or misspellings with in the document. Police report writers paint the picture of the events that took place from the time they were called until, the time of their arrival to a crime scene or incident. It’s important that all reports submitted by correctional workers and police officer be well-written with factual information giving step by step details of everything that transpired in chronological order also being very specific about every detail. The reason this is of high important is because this report can assist prosecutor in obtaining a valid conviction of the proper suspect accused (Police reports and there purpose (n.d). Whereas if the police report is poorly written the defense can argue against the finding and may use the discrepancies against the prosecuting state. When poorly written reports are enter into evident for juries to deliberate on it a huge possibility that the report may cause jurors to call into t o question whether the officer who wrote it is as careless in other aspects of their police work. as noted by (Police reports and there purpose (n.d). Another issue that will occur if reports are not properly written is miscommunications or misunderstanding. For example a police officer submits a document with only one misspelled words to his police chief, the chief read the report from the officer he put decrease instead of the deceased and cause the chief to send the report the wrong department.

Advertising and Sales Essay

Assignment Q1. What is the meaning of advertising? Explain the advertising pyramid with a neat diagram. â€Å"Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media to reach broad audiences† The five basic element of this pyramid are: attention, interest, desire, action and satisfaction. Attention: The first objective of advertising is to capture attention of the consumer. The job is easy as even shouting or clapping can draw attention. Therefore, the copywriter usually makes the headline very catchy by using the bigger fonts. The other techniques are to use short punch lines in conversational language. Interest: The advertisement’s next objective is to create interest in the readers about the product. After giving a good headline, their interest is retained by elaborating on the key features of the product. This is usually incorporated in the body copy. Desire: In this step, the advertisement creates a situation for the prospective customer to enjoy benefits of the product vicariously. The writer creates a situation that makes the reader feel as though there is a lot that is being missed if one does not use the product. Action: The purpose of this step is to motivate people to do something. No advertisement is successful if it cannot induce any action. This is not a difficult step because if the copy is clear then surely the reader will act. Satisfaction: The tip of the pyramid is satisfaction. After the product is bought, the buyer should have a feel of satisfaction. The customer should always feel that it has got the appropriate returns for the money spent. Q2. What do you understand by integrated marketing communication (IMC)? What are the various roles? â€Å"IMC is a strategic business process used to develop, execute, and evaluate coordinated, measureable, persuasive brand commun ications programs over time with customers, prospects, employees, associates, and other targeted relevant internal and external audiences. The goal is to generate both short-term financial returns and build long-term brand and share-holder value.† Integrated Marketing Communications (IMC) is a process involving coordination of various promotional elements and other  marketing activities that communicate with a firm’s customers. It includes managing customer relationships that drive brand value through communication efforts. The role of IMC can be discussed with the following points:  · Identifying the target audience  · Specifying promotion objectives  · Setting the promotion budget  · Selecting the right promotional tools  · Designing the promotion  · Scheduling the promotion Identifying the target audience: IMC’s first function is to identify the right audience. It is very important to deliver the message to the right audience. Specifying promotion objectives:  · Designed for a well-defined target audience  · Measurable  · Cover a specified time period Hierarchy of effects: Sequence of stages a prospective buyer goes through Use as a tool to develop objectives  · Awareness – Ability to recognize and remember the product or brand  · Interest – Increase in desire to learn about the product features  · Evaluation – Consumer’s appraisal of the product on important attributes  · Trial – Consumer’s actual first purchase and use  · Adoption – Repeated purchase and use of the product or brand Setting the promotion budget:  · Percentage of sales: Funds are allocated as a percentage of past or anticipated sales  · Competitive parity: Matching the competitor’s absolute level of spending Selecting the right promotional tools  · Specify the combination of the five basic IMC tools – advertising, Personal selling, sales promotion, public relations and direct marketing  · Promotion mix can vary  · Assess the comparative importance of the various tools Designing the promotion:  · Design of the promotion plays a primary role in determining the message that is communicated to the audience  · Design activity is viewed as the step requiring the most creativity  · Design each promotional activity to communicate the same message Scheduling the promotion:  · Determine the most effective timing  · Promotion schedule describes  · Factors such as seasonality and competitive promotion activity can influence the schedule. Q3. While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement. In developing an advertisement for an advertising campaign, several theoretical frameworks are useful. The first theory is the hierarchy of effects model. The second is a means to an end chain. Both the hierarchy of effects model and a means to an end chain can be used to develop leverage points. 1. Hierarchy-of-Effects Model Among advertising theories, the hierarchy-of-effects model is predominant. It helps clarify the objectives of an advertising campaign as well as the objective of a particular advertisement. The model suggests that a consumer or a business buyer moves through a series of six steps when becoming convinced to make a purchase. These six steps are as follows: Awareness – If most of the target audience is unaware of the object, the communicator’s task is to build awareness, perhaps just name and recognition with simple messages repeating the product name. Consumers must become aware of the brand. Knowledge – The target audience might have product awareness but may not know much more; hence this stage involves creating brand knowledge. This is where comprehension of the brand name and what it stands for become important. What are the brand’s specific appeals, its benefits? Liking – If target members know the product, how do they feel about it? If the audience looks unfavorably towards the product then the communicator has to find out why. If the unfavorable view is based on real problems, communication campaigns alone cannot do the job of erasing it. Preference – The target audience might like the product but not prefer it to others. In this case, the communicator must try to build consumer preference by promoting quality, value, performance and other features. Conviction – A target audience might  prefer a particular product but not develop the confidence about buying it. The communicator’s job is to build conviction among the target audience. Purchase – Finally, some members of the target audience might have conviction but not quite get around to making the purchase. Th ey may wait for more information or plan to act later. 2. Means-End Theory A second theoretical approach a creative (team) can use to design an advertisement is a means-end-chain. This approach suggests that an advertisement should contain a message or means that lead the consumer to a desired end state. Means – end theory is the basis of a model called the Means-End Conceptualizations of Components for Advertising Strategy (MECCAS). The MECCAS model suggests using five elements in creating advertisements.  · The product’s attributes – delicious and refreshing are the products attribute.  · Consumer benefits – delicious and refreshing are linked with the benefit of freshness and good taste.  · Leverage point – the leverage point in the advertisement is the link between the benefit of delicious drink and the personal value of choosing the right drink of an athlete.  · Personal Values – the value of the consumer, the reason of buying Coca Cola. He could value the ’refreshing’ or the ’delicious’ attributes. The marketers need to understand the personal value so that the message will hit the right target. Q4. What do you mean by public relations(PR)? What are the difference between PR and advertising? â€Å"Public relations† is used to build rapport with employees, customers, investors, voters or the general public. Public Relations (PR) is the actions of a corporation, store, government, individual etc. in promoting goodwill between itself and the public, the community, employees, customers etc. The most comprehensive definition is as follows: â€Å"Public relation is the management function which evaluates public attitudes, identifies the policies and procedures of an organization with the public interest and executes a program of action and communication to earn public understanding and acceptance.† The following are the differences between advertising and public relations. Advertising 1. The company pays for advertising the company. Hence the focus is on getting its products or  services. 2. Since you are paying for the space, you have creative control on what goes into that advertisement. 3. Advertisements can be published or run repeatedly. An advertisement generally has a longer shelf life than one press release. 4. In advertising, you get to exercise your creativity in creating new advertising campaigns and materials. 5. If you are working at an advertising agency, your main contacts are yours-workers and the agency’s clients. 6. You are looking out your target audience and advertise accordingly. You would not advertise a kid’s Product in a business magazine. 7. Some industry professionals such as Account Executive have contact with the clients. Others like Copywriters or Graphic Designers in the agency may not meet with the client at all. 8. â€Å"Sales!, 20% discount, Buy this product! Act now! Call today!† These are the things you can say in an advertisement. You want to use those buzz words to motivate people to buy your product. Public relations 1. The objective is to get free publicity for space. You know exactly when that advertisement will on air to be published. 2. You have no control over how the media presents your information, if they decide to use your information at all. They are not obligated to cover your event or publish your press release. 3. You submit a press release about a new product or about a news conference once. The PR exposure you receive is only circulated once and the editor will not publish more than once. 4. In public relations, you have to have a nose for news and be able to generate buzz through that news. You exercise your creativity in the way you search for new news to release to the media. 5. In PR, the main contacts will be people in the area of publications and broadcast media. 6. It is generally not possible to segment, target or position the product or service. 7. In public relations, you are very visible to the media. PR professionals are not always called on for the good news. In an emergency you may have to give a statement or on-camera interview to journalists. You may represent your company as a spokesperson at an event. 8. You are strictly writing in a no-nonsense news format. Any blatant commercial messages in your communications are disregarded by the media. Q5. What are the four types of annalists used to develop a comprehensive model for evaluation of a sales organization? There are mainly four factors or types of analysis that are usually needed to  develop a comprehensive model for evaluation of a sales organization. They are: 1) Sales analysis 2) Cost analysis 3) Profitability analysis 4) Productivity analysis 1) Sales analysis: It is an important factor for evaluating the effectiveness of a sales organization. Sales analysis detects strengths and weaknesses of the organization. Sales analysis is described as a detailed inspection of a company’s sales data, which includes assimilating, classifying, comparing and drawing conclusions. Sales analysis is done based on the following parameters: a) Levels in sales organization: Sales analysis should be done at all levels of the sales organizations. This includes evaluation of sales performance from the company level down to the last level. b) Types of sales: The analysis of different types of sales at different organizational levels definitely increases the sales manager’s ability to detect problem areas in the company’s sales performance. For example, analysis can be done: a. Based on type of products b. By distribution channels types c. By type of customer classifications d. By size of orders 2) Cost analysis: Cost analysis is the analysis of costs that affect sales volume. The purpose of marketing cost analysis is to determine the profitability of sales control units, like market segments, sales territories and products. This is done by subtracting the marketing costs from the sales revenues, associated with the sales control units. 3) Profitability analysis: Profitability analysis of marketing units (that is, regions, branches, channels, products or customer groups) can be developed by preparing profit and loss (or income and expense) statements for marketing units. However, the question arises as to how to allocate indirect or shared expenses to various marketing units. There are two approaches for profitability analysis 4) Productivity analysis: Productivity is usually measured by ratios between outputs and inputs. For example, sales per salesperson are used by many companies as a measure of productivity. There  are other productivity ratios such as selling expenses per salesperson, sales calls per salesperson, and quotations submitted per salesperson. Q6. Describe the meaning and importance of media fix decisions. A media mix is the way various types of media are strategically combined in an advertising plan, such as using newspaper and posters to announce a new product as the iPod managers did, followed by television advertising that shows how to use the product and billboards that reminded people to look for it when they go out to the store. A media vehicle is specific TV program (Comedy Circus, CID), newspapers (The Telegraph, Mumbai Mirror), magazines (The Sport star, Elle). Media planning is the way advertisers identify and select media options based on research into the audience profiles of various media; planning also includes scheduling and budgeting. Media buying is the task of identifying specific vehicles, such as TV channels/programs or websites, negotiating the cost to advertise in them and handling the details of billing and payment. Frequency refers to the number of times a person is exposed to the advertisement. An impression is one person’s opportunity to be exposed one time to an advertisement in a broadcast program, newspapers, magazines or outdoor locations. Circulation means the number of copies sold. In the media industry, there are professionals who do both, sell and buy advertising. Media sales people work for a medium, such as a magazine or television channel and their objective is to build the best possible arguments to convince media planners to use the medium they represent. There are also media reps, who are people or companies that sell space (in print) and time (in broadcast) for a variety of media. The rate base is the real number of copies of a newspaper or magazine that gets printed and sold. Readership is the average number of readers per copy sold.